About me
As a Web Marketing Manager at BetterCloud, I leverage my 16+ years of experience in web design and development, lead generation, and SEO to create and deploy engaging and effective digital assets for our website. I am a Salesforce Certified Marketing Cloud Account Engagement Specialist and have acted as the lead admin for multiple Pardot instances, responsible for training, documentation, and best practices for the global digital marketing team.
I have a passion for delivering high-quality and innovative digital solutions that align with our brand and business goals. I have led the development of major campaigns, creating custom interactive HTML pieces, promotional campaign assets, email templates, landing pages, and microsites. I also have extensive experience in setting up and managing automations, engagement programs, data cleansing, and segmentation. I thrive in a fast-paced environment, and always plan ahead, prioritize my workload, and always meet deadlines. I currently live in Flat Rock, NC with my family and our dogs Toast and Crumb.
- 16+ years of front-end web development with HTML, CSS, and JavaScript
- 16+ years of design/UX experience - from wireframes to fully realized landing page/microsite mockups
- 16+ years in email marketing with experience in designing/developing email templates, landing pages, and creating training programs and best-practice documentation
- 8+ years' experience in setting up and managing multiple Pardot instances, including API connection, data hygiene, and segmentation
- Salesforce Certified Marketing Cloud Account Engagement Specialist